Will Toronto Quench Edmonton's Thirst For Graduates?

Edmonton's torrid job growth is now leading Alberta, yes, ahead of Calgary by a wide margin! While job growth is a good thing for our local economy, it also translates into increased pressure to find talent/skills to fill those jobs. With labour shortages across the province a stark reality, it has become increasingly clear that Edmonton must be an aggressive recruiter in other cities across Canada if it wants to capitalize on this growth trend.

Thankfully, Edmonton has a campaign in place called 'Succeed Sooner' that has been very successful luring Toronto grads into thinking about starting their career in Edmonton. In fact, the campaign which originally anticipated a turnout of 1000 students in Toronto, ended up netting over 1300 interested graduates with an additional 6000 showing interest via the campaign's web site. Due to the overwhelming success of the recruitment campaign in Toronto, city officials are strongly considering broadening the 'Succeed Sooner' initiative to other cities across Ontario.

Kudos to our city officials for being on the ball. Nothing stokes the fire of a booming economy more than people/talent/hard work. If 'Succeed Sooner' can continue to connect with young, intelligent university graduates across Canada and raise awareness for Edmonton by showcasing its strength as a great city to work, live and raise a family - that will go a long way to help keep Edmonton on top.

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